¡Hola!
I’m a relationship-driven marketing and social strategist who blends creative instinct with operational precision. My career spans hospitality, CPG, and high-growth brands, where I’ve led multi-market social campaigns, supported international distributor teams, managed paid and organic campaigns, and kept cross-functional projects moving without missing a beat. From building structured marketing workflows to organizing creative assets and driving performance across platforms, I thrive at the intersection of storytelling, strategy, and data.
I bring the polish of a global brand, the scrappiness of someone who started a business in first grade, and the energy of someone who genuinely loves connecting people to experiences that matter in the language that matters to them most. Whether I’m shaping brand voice, executing campaigns, or strengthening client relationships, I show up inquisitive, collaborative, and results-focused.
My Approach
Great marketing happens at the intersection of insight, culture, and execution. I approach campaigns by first understanding how audiences behave online, then developing strategies that align with those behaviors through culturally relevant storytelling and data-informed decisions.